GOING ATTRACTIONS is the definitive story of the drive-in movie. A product of post World War II optimism, the drive-in movie theater emerged as the perfect blend of entertainment and car culture. Fueled by the baby boom, drive-ins became an integral part of the American teenage experience. But in the late 60s the culture changed drastically in the United States, sending the drive-in business into a downward spiral for almost three decades with successive blows from political and economic conditions and new inventions like the multi-plex and home video. But today, there is a drive-in resurgence, driven by families who want to return to more simple times, just like the families who made drive-ins popular to begin with. By studying the changes affecting the drive-in’s dramatic rise, decline and rebirth, we discover how much American culture and family have evolved in the last 60 years.
